AI strategy · People · Transformation

AI transformation is a people project.

I help leaders turn AI ambition into solutions people can use. I connect technical teams to business priorities and the people closest to the work, so better technology leads to better ways of working and measurable results.

Jessica Ferrell seated in a white shirt and deep teal trousers
Human-centered AIStrategy & leadershipUseful productsLearning & adoption
Jessica Ferrell smiling in a black top with her tattoo sleeve visible

Hey there. I’m Jessica.

An empathetic doer for the AI era.

I’m a strategist, operator, and relationship builder. I’m curious about how people think, learn, and make sense of change. Today, I lead Slalom’s global OpenAI business across strategy, growth, partnerships, and delivery, developing a team of five Partner Solution Leads. I bring executives and technical teams together to decide what is worth building and how to put it to work. For me, turning intelligence into capability means helping people do things they couldn’t do before, with their experience and judgment at the center.

I grew up in the mountains of New Mexico and live in Portland, Oregon, with my family. Outside the office, I’m an outdoor-anything enthusiast, a philosophy nerd, a Moth storyteller, and a sipper of fancy drinks in tiny glasses.

Selected work

Strategy that gets all the way to practice.

I work with executives, engineers, and frontline teams to turn complicated ideas into clear decisions and useful tools. The measure is what changes for the people doing the work and the value that creates for the business.

Ideas in public

Essays about people, technology, and the futures we choose.

Explore all writing

The creative practice

Voice, observation, and a life beyond the office.

Travel writing and visual work show another side of the same skill: paying attention, finding the story, and making it memorable.

Jessica Ferrell smiling in a black blazer

Have a complicated AI problem?

Let’s make it feel possible.

If you’re deciding where AI fits, how to bring people with you, or what to build first, I’d love to hear about it.

Email Jessica